Services & approach
Three things, done properly. AI that fits your business, websites that earn their keep, and marketing that builds real pipeline. No agency overhead, no jargon, no handing you off to a junior on Monday.
AI built around your business
Most AI projects fail because someone bought the tool before they understood the problem. I start with an audit, find the actual bottlenecks, and only build what will pay for itself.
AI Audit
Conversational AI
Document Chat
Workflow Automation
Custom AI Tools
Less admin, faster replies, fewer dropped balls. The kind of AI that quietly removes the boring 30% of someone's week so they can spend it on actual customers.
Practical AI for businesses that actually want results
Identify where AI fits
An AI Audit before you spend a penny. We look at where your team is wasting time, where customers drop off, and where a sensible bit of automation will pay back inside a quarter.
Build conversational AI
Trained on your real business, not a generic chatbot pretending to know your products. It answers in your tone, books calls, qualifies leads, and hands off to a human when it should.
Automate workflows
n8n, Zapier, custom logic, whichever fits. Quotes drafted, invoices chased, leads routed, reviews collected, all running in the background while you sleep.
Roll it out properly
Training and adoption so it actually gets used. A clever system nobody touches is worse than no system at all, so I stay involved until the team trusts it.
Websites that look the part and earn their keep
A site is only worth building if it brings customers in or makes life easier for the team. I pick the right platform for the job, design it around how people actually buy, and ship it in weeks.
Custom Web Design
WordPress
Framer
Lovable
A site that you can actually run, that loads fast, ranks in search, reads well in ChatGPT, and turns visitors into enquiries. No bloated templates, no monthly retainers to change a headline.
Your business deserves a website that's just as sharp
Website production
From concept to live, fast. Discovery, copy direction, design, build, content load and launch, usually in weeks rather than months.
Responsive design
Works on every device, not just the designer's laptop. Real mobile testing, real performance budgets, real attention to the bits people actually tap.
Right platform
WordPress, Framer or Lovable, depending on what you need to do with the site after launch. The platform serves the business, not the other way around.
Lead generation that builds real pipeline
Twenty-five years in sales and marketing sits behind every outreach campaign I run. Real conversations with real buyers, tracked properly, with a CRM that tells you what's working and what isn't.
LinkedIn Outreach
Cold Email
Content & Positioning
Pipeline & CRM
A predictable flow of qualified conversations, not vanity metrics. Sequences that sound like you wrote them, content that earns trust, and a pipeline you can actually forecast against.
Most "LinkedIn growth" advice is noise. Show up, sound like yourself, talk to actual buyers. That's the whole game.
Loved that post — got 10 mins this week?
Sales and BD experience, applied to where the buyers are
ICP definition
Who you should actually be selling to, with the firmographics, signals and pain points to back it up. Most pipelines leak because the targeting was lazy, not because the message was wrong.
Outreach that doesn't feel like spam
Real personalised sequences, written like a human, sent at human pace. AI helps with research and drafting, but the voice stays yours and the targeting stays sharp.
Pipeline you can trust
CRM and follow-up systems that don't drop leads. Every reply tracked, every meeting logged, every deal forecast against real activity rather than wishful thinking.
SEO, AEO, brand strategy
SEO & AEO
Getting found on Google and getting cited by ChatGPT, Claude and Perplexity. Technical foundations, content strategy, and the new rules of answer engine optimisation.
Digital Strategy & Branding
Positioning, messaging, and the visual system to back it up. Useful when the business has changed faster than the brand has, or when it's time to stop sounding like everyone else.
From discovery to delivery
Diagnose first
No tools, no platforms, no opinions until we understand the actual problem. The audit is always free for the first conversation.
Right tool for the job
WordPress, Framer, Lovable, n8n, Supabase. Platform-agnostic on purpose, because the right choice depends on what you'll do six months later.
Working in weeks, not months
Small, sharp scopes shipped quickly. Iterations beat big-bang launches every time, and you see progress every week.
Plain English throughout
No jargon, no acronyms thrown around to sound clever. If I can't explain it to a non-technical founder, I haven't understood it well enough yet.
Built to be handed over
Documentation, training and a CMS you can actually run. The goal is for you to never feel locked in, even if we work together for years.
Everything your business needs to grow online.
Tell me what you're trying to build, fix or grow. The first call is free, honest, and useful even if we don't end up working together.
